Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, April 29, 2013

Misogyny, Rape, Violence, Objectivity are in the eyes of the beholder...or are they?

Does the media influence perception?  

Do people begin to react differently after excessive exposure to violence, misogyny, demeaning objectivity?

Does the gender of the "victim" alter our perception of the visual?


For decades, popular media, particularly movie studios and advertising agencies have denied that violence, et.al.  above, do not influence same off screen.

Three women at the University of Saskatchewan beg to differ.

See for yourself.




This school project was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.  "We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals."



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Saturday, June 23, 2012

Advertisements Don Draper Might Have Created

Two years ago, almost to the day, I wrote what is my third most popular post, Advertisements:  What Were They Thinking?   This morning, a YouTube video caught my eye.




I love the lack of imagination when it comes to how women are portrayed.  We are just waiting for that man of ours to turn us on whether it's by shaving, wearing cologne or making sure we buy the right tire for our car.  I could change a tire in my late teens for Pete's sake.  Yes, with lug nuts and a wrench.  

Obesity and over-eating is celebrated in the Alka Seltzer commercials.  As long as you can get rid of the discomfort, eat all you want!

I like the safari dudes portaging the Jeep across the desert sands to get to Amoco gas.  Doesn't say much for Jeep though.

Campbells and General Mills team up for the best promotional offer ever!  Can you imagine serving V8 juice with Cheerios, Kix or Frosted Flakes?  I bet this concept bit the big one.  That's why they threw in the moon rocket kit hook.  Did you notice there's no address for the mail-in?  Just Mount Vernon 10 NY.  Two digit zips in them thar days.

Ahh, cheap highs with Colt 45 Malt Liquor.  I remember that piccolo jingle.  I think the guy has a fly on the upper left temple.   And we finally come to the cigarette ads.  I used to smoke Tareytons back in the day.  It must have been the black eye that did it.

Booze and cigs bringing the 60s to a close.  So appropriate for those times, eh Don?


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Monday, June 14, 2010

Advertisements: What Were They Thinking?

After thirty years in advertising, I have a jaundiced view of many ads I hear and see.  I sometimes think the ad agencies have just run out of material, have no respect for human intelligence, have idiots for clients or are way too impressed with their own "creativity".

Then I get bitch slapped with a funny email that reminds me, they've always been this way!

Let me take you back...back to the good old days of yesteryear when products were products,  men were men and women were definitely at the mercy of men, at least in advertising.

  Did I say "men were men"?

How 'bout them soda swiggin' babies?


  Healthy and inspirational:  smokin' docs.


Even better, a smokin' Santa!!!!

Now to the trivialization of women still in the smoking category...

Nothing like a little pedophilia.

A little domination...

Some S & M...

Mixed with good old fashioned maxims like this...
 or this.

 Be sure to totally humiliate and disappoint her...

 OMG where's my wish list?
Last resort...MURDER

I've always found Pitney Bowes marketing annoying.

Remember, clients signed off on these.  Wow.

Tuesday, February 9, 2010

Google's Parisian Parody

Rather than blah blah blah about Sarah Palin's stupid handwritten notes to herself (why give her another headline?) I am instead posting the parody of the superb Google ad from the Super Bowl the other night. As parodies go, this is more poignant than funny. I find it equally compelling. By the way, I lifted this from one of my favorite bloggers in the ad world. Thanks Ad Broad!


Wednesday, February 3, 2010

Notes on a Former Lover

Last night I received an email from a guy I dated in my late twenties.  We renewed our friendship last year when  I wrote him after seeing his address in a mass email to members of our media circle about a well liked friend who died prematurely.  This guy was, as Meg Ryan put it in "When Harry Met Sally", my transition guy; the first man I became attached to after my separation and divorce from my husband.  At the time, he was a national radio rep, running the LA office of a prominent national firm.  Basically, these guys represented radio stations throughout the US, calling on LA agencies for the placement of  national business.  I was a national media buyer, working in-house for the largest photo finishing company in the U.S.  I purchased radio & newspaper advertising in 40 out of 80 markets.

His interest became evident when he heard I was separated.  He approached my boss to see if it was appropriate to ask me out.  They had a good relationship;  she liked him and she liked me so she was all for it.  I'd had dinner with him many times on a business level and we got along great.  Dating was about to change the whole picture.  First of all, he invited me to accompany him to Kyoto.  His San Diego station had an annual client trip to which he was always invited with a "guest" and he invited me.  It was a week long excursion.  We'd never even kissed.  I called my mother and asked her what to do.

 "Go."  she said.

But my father got into the act.  He had been a national rep too.  He'd had his own business for thirty plus years before retiring.  He was bat shit.  The phrases "Not proper" and "conflict of interest" were applied liberally.

All my co-workers wanted me to go.  It was the trip of a life time and I was separated and my husband, soon-to-be-ex, was on the east coast.

"Go!" they urged.

I didn't go.  I couldn't reconcile any of it:  the conflict, the feelings I had for my husband and the fear I felt about being with the new guy.  Turns out, I'd have had my own rooms and needn't have worried but I was too inexperienced to ask.  He was very disappointed but when he returned we began to date and years later I realized I might as well have made the trip because, in the eyes of his competitors, I did compromise myself by dating him.  He always claimed I was much harder on him when it came to negotiations than I was on his competition and he was right.  But only he and I knew that.  It was doomed from the beginning but we became very good friends.

So last night he dropped me a note and it was sweet. He was bringing me up to date on his grand kids, his life.  He is still single having married and divorced twice, once before I'd met him and once after.  He ended the email referring to himself as an "elderly gentleman".    He just turned 67 which kinda blows me away as I remember his 40th and 50th birthdays.  We lost touch after that.

As my transition guy, we were better friends than anything else.  He was somewhat of a mentor, usually a good sounding board and very helpful through much of my career.  I was never in love.  I just had a serious crush.

What are the ramifications of looking up an old love?  Are they sweet?  bittersweet?  sad?  Do we only want to see the ones that ended not too badly?   How many of us know where our ex loves are?  How many of us care?  Food for thought.

Christina

Christina
by Cole Scott