Monday, April 29, 2013

Misogyny, Rape, Violence, Objectivity are in the eyes of the beholder...or are they?

Does the media influence perception?  

Do people begin to react differently after excessive exposure to violence, misogyny, demeaning objectivity?

Does the gender of the "victim" alter our perception of the visual?

For decades, popular media, particularly movie studios and advertising agencies have denied that violence,  above, do not influence same off screen.

Three women at the University of Saskatchewan beg to differ.

See for yourself.

This school project was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.  "We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals."



bill lisleman said...

thought provoking clip. I don't know if all the cause relationships are correct. But the media and especially "edgy" ads do a terrible job in representing normal. They don't want to represent normal. All this boundary pushing pushes some the wrong way. Time to boycott?

bill lisleman said...

time for a boycott?
Edgy boundary pushing ads and media push some the wrong direction. We need more normal.

DJan said...

That was incredible, Cali. Thank you for showing it to me. It's not that I didn't already know all the ways we are portrayed in the media, but this certainly was the best I've seen in ages. Thank you again!


by Cole Scott