Rupert Murdoch introduced "The Daily", his new virtual newspaper, yesterday. The buzz on this has been mixed. Alot of people like the idea. Others question the content and changeability of that content because it is not, as one NewsCorp representative put it, "static".
I love the concept of a daily paper on an interactive tablet, in this case, Apple's IPad. But further reading of this article indicates it will be another gossip heavy offering with the usual NewsCorp spin.
"There is a growing segment of the population here and around the world that is educated and sophisticated but they do not read national print newspapers or watch television news," he said. "But they do consume media. And they expect content tailored to their specific interests anytime anywhere."That's why I won't be buying The Daily app.
