Ad campaign run by Bushmaster, the company who manufactured the assault weapon used by Adam Lanza to kill 27 people Friday, 20 of them children.
I've just written an email to the ad agency who produced this. Rather than say what I felt, I said what I believe: there is "responsible advertising" and there is "irresponsible advertising". This represents the latter. They need to take partial responsibility for the tragedy and "rethink" their growth strategies for the future.
I've never sold an ad to a firearms or weaponry company in my life. I just flat out don't believe in it.
