My 85 yr old MIL handed me another subscription to a magazine she ordered but can't relate to. That's it on the left, More.
More is aimed at women over 40. It was a radical concept when it launched in 1988. Magazines and advertisers were predominantly focused on 18-34 year olds.
I was still in my thirties so I didn't read it and never developed an interest. Now, I'm pretty much out of the demo entirely and that doesn't sit well at all.
Last night, while leafing through, I read the "Best Anti-Aging Beauty Ideas at 30,40,50,60". As do most people who've crossed over into a new age group, I'm straddling the decades. I began with the 60 year old make up suggestions and worked my way backwards:
- 60's - use face & eyelid primer, lose the concealer, waterproof mascara, eyelash curler, neutrals
- 50's - use primer, sheer concealer, eyelash curler, waterproof eye makeup, mattes
- 40's - use primer, vivid cheek & lip color, tinted moisturizer, shimmers
- 30's - WTF Anything goes You're in your 30s.
I haven't used an eyelash curler in decades. Perhaps they work better now? I remember if I squeezed too often or long, eyelashes fell out.
I can't get waterproof mascara or eye makeup off. Never could. The magazine experts recommend it if you're using eye cream as eye cream will rub off the mascara, eye & brow shadow giving you racoon eyes, lost brows and smeary eye shadow. I usually have one or two makeup meltdowns by the end of day.
I've tried primer and didn't like it. It made me face feel dry and I have oily skin. Perhaps there's a really good one but I notice the recommended brand changes & price goes up with each decade.
Vivid colors, neutral colors, shimmers, mattes; beauty experts do not seem to be able to reach a consensus. Some writers extol the virtues of a red red mouth no matter your age.
The Diane Keaton photo I use for styling my hair
I have a photograph of Diane Keaton taped to my mirror. I don't expect to look like her. I do, however, style my hair like hers. She's my muse of the moment. When I was young, it was Sophia Loren. I spent hours in front of the mirror trying to draw my eyeliner like hers.
This is exactly how I did my make up in high school
The end result was not quite the same.
After reading the tips, I thought, "What happens when you're seventy?"
There are no provisions, no suggestions, no styling, make up, shoe suggestions. I can't think of a single women's magazine I've seen that addresses the older woman in terms of style. Do we just give up?
Do what you gotta do. If you're into make up and hair and girly stuff, enjoy it. One blogger wrote yesterday of her 90 year old mother who still gets gussied up, has her hair done, puts on make up and likes to wear feminine peignoirs even in the hospital.
I kinda like that.