Liberal Californians could have told the GOP they were ignoring a large and growing class of potential voters 33+ years ago.
At that time, I worked in the marketing dept of FOTOMAT, a cutting edge company when it came to marketing. FOTOMAT's creative was by the then fledgling Chiat Day in Venice California who later became famous for the Apple "1984" ad. We carefully targeted our customers in 80 markets throughout the U.S. by age, geographic location and...race. We were producing commercials en Espanol and buying Hispanic and Black formatted radio stations when few main stream companies even bothered.
lifted from 2/11/13 feed of Political Carnival
Forty of the eighty markets were my responsibility, i.e. targeting, visiting and buying newspaper and radio according to the statistical research in each. We went a step farther taking into account the demographic makeup of each area and producing accordingly. I bought radio and newspaper advertising in forty markets including Chicago, Miami/Ft. Lauderdale, Detroit, New Orleans, Cleveland.
When I see the GOP going after groups of voters they've long ignored, I can't help but wonder
"What took them so long?" and
"Are we buying this?"